Blog 1 - Term 2 Craig Ward

Craig Ward (born 1981) is a British-born, New York-based designer and art director primarily known for his pioneeringtypographic works and often scientific solutions to projects. A frequent speaker, occasional artist, published author and contributor to several industry journals, he has created award winning typography for a diverse array of clients across the advertising, publishing, fashion and music industries. His work has been shown and documented globally in countless magazines, books and exhibitions.
Ward was born in Boston, Lincolnshire. Following a one-year foundation course in Fine Art and Graphic Design, for two years, he trained as an art director at Buckinghamshire Chilterns University College (now Buckinghamshire New University), eventually switching to the Graphic Design course from which he graduated in 2003. Following his graduation he moved immediately to London and for the next 6 years, worked his way through a handful of advertising agencies including CMW, Elvis/MCBD and CHI & Partners for clients such as HSBC, Porsche and Lexus.

http://en.wikipedia.org/wiki/Craig_Ward#Words_are_Pictures




Craig Ward - Ink and water don't mix

The text used in this art is a bit messy showing why text and ink don't mix. The Font showing that it should not be used for any newspaper company. the colours being black and white giving it a bold statement. He says that is does not work well together but in some uses  it does work very well.

http://www.behance.net/Gallery/Misc-Typography/92669

Craig Ward - FEAR

The text is used in a smoky or steamy kind of font, to show that fear is something we make ourselves but can easily overcome. By using the colour white in a dark background, highlights the font in front. The font itself is really interesting "FEAR" in a smoky or steamy king of way, meaning that we make "FEAR" out of thin air.
Or this can be Advertising Smokes.
As i found more information about this it seems it is chalk dust. This work may have been made by using photoshop by coping a picture and creating the image again and again.

Created as part of Secret's Olympics campaign, this type was created to reflect the chalk dust used by athletes. A combination of chalk and flour was used and the final piece was a composite of approximately 80 photographs.
Typography created to accompany a campaign for Secret Deodorant in the US by Leo Burnett Chicago.

http://www.behance.net/gallery/4854085/FEAR-typography-for-Secret-Deodorant-Leo-Burnett

Craig Ward - Love

The text is made out of Money showing that money Cannot Buy Love. By using money it is stating more that no matter how much money you have you can never buy love with what ever amount of money you have. The font of the text is really amazing and very creative. It is a bold statement, simply yet brilliant. He may have used photoshop to copy a picture of stacks of money and just used them to make it bigger to be able to read  , but it still is amazing. The sticker below is advertising the new york lotto.

http://wordsarepictures.co.uk/kp0ypmlpag0c8gkj6vtrbyw2hauma6